Free Coffee! PETA to Hijack Denver Starbucks Customers in Surcharge War on Earth Day

Because Starbucks agrees that animal-friendly vegan milks are better for the planet but insists on charging extra for them, PETA supporters will gather outside the chain’s Mall Street location on Earth Day (April 22) to intercept would-be customers with free nitro cold brew mochas made with creamy oat milk donated by Rise Brewing Co. The action comes after nearly 150,000 PETA supporters asked Starbucks to end its vegan upcharge.

When:    Friday, April 22, 1 p.m.

Where:    Starbucks, 934 16th St. Mall, Denver

“Starbucks is milking customers who care about animals and the planet on Earth Day of all days,” says PETA Executive Vice President Tracy Reiman. “Cruelty to cows aside, dairy is an environmental disaster, with its methane emissions and the destruction of forests for grazing land, so PETA is calling on the company to celebrate honestly by pricing vegan milks at or below the price of cow’s milk.”

PETA is commemorating Earth Day with vegan coffee drink giveaways outside additional Starbucks locations in Portland, Oregon; West Palm Beach, Florida; and several other cities.

PETA—whose motto reads, in part, that “animals are not ours to eat or abuse in any other way”—opposes speciesism, a human-supremacist worldview.

For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.

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TODAY (Video): PETA Allies Heckle Eli Lilly CEO Over Near-Drowning Animal Test

Earlier today, a group of PETA supporters crashed The Economic Club of Indiana’s luncheon at the Indiana Convention Center on S. Capitol Avenue, where they stormed the stage to confront Eli Lilly CEO David Ricks and interrupted his speech in order to expose the pharmaceutical company’s shameful refusal to ban the cruel forced swim test. Photos and video footage of the disruption are available here.

In the forced swim or “behavioral despair” test, mice, hamsters, or other small animals are often dosed with a test substance, placed in inescapable beakers filled with water, and made to swim to keep from drowning, purportedly to understand and treat human depression. The test has been heavily criticized by scientists who argue that floating isn’t a sign of depression or despair, as some claim, but rather a positive indicator of learning, saving energy, and adapting to a new environment. Eli Lilly has tormented 3,400 mice and rats in this test since 1993, but none of the drugs it has attempted to develop by using it are on the market.

“The public deserves to know that David Ricks is defending a scientifically debunked experiment that torments tiny animals,” says PETA Senior Vice President Kathy Guillermo. “PETA is calling on him to admit that watching panicked animals struggle to stay above water doesn’t help us treat human depression and to ban the test.”

PETA’s campaign against Eli Lilly has included ads, tens of thousands of e-mails from consumers, attendance at annual meetings, and numerous protests, including outside Ricks’ home. And at every turn, PETA has pointed out that Johnson & Johnson, Bayer, GlaxoSmithKline, AbbVie, Roche, AstraZeneca, Novo Nordisk A/S, Boehringer Ingelheim, Pfizer, and Bristol Myers Squibb have all banned the test.

PETA—whose motto reads, in part, that “animals are not ours to experiment on”—opposes speciesism, a human-supremacist worldview. For more information on PETA’s investigative newsgathering and reporting, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.

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PETA Parades Around Hermès Annual Meeting in Challenge Over Exotic Skins

“When will Hermès take seriously its need to evolve to stay relevant by using only sustainable, luxurious vegan materials that don’t involve the torture and slaughter of exotic animals?” That’s the question Hermès heard from PETA at its annual meeting today, a question Louis Vuitton owner LVMH and Gucci owner Kering will also face in the coming days as the group urges top fashion houses to drop exotic skins from their collections. To show executives the future of fashion, a PETA representative also paraded a mango-leather “exotic-skins” purse around the meeting room as a fabulous example of the stylish, animal-friendly alternatives already available.

“Behind every snakeskin Louis Vuitton bag or lizard-skin Gucci watchband is a sensitive reptile who endured a horrific death,” says PETA Executive Vice President Tracy Reiman. “Today’s shoppers care about animal rights and sustainability, and PETA is calling on designers to get with the times and stop the gruesome slaughter of exotic animals for fashion.”

A recent survey by Glamour magazine found that approximately 73% of Gen Zers identify as animal rights activists—yet Hermès, LVMH, and Kering continue to use exotic skins in their designs. Last year, PETA Asia investigations exposed workers at a slaughterhouse supplying Gucci hacking away at still-conscious lizards up to 14 times before decapitating the animals and revealed workers at two slaughterhouses that supply LVMH beating snakes with hammers and skinning them—likely while they were still conscious. And in 2021, video footage was released showing crocodiles on Hermès-owned farms in Australia being electrocuted, knifed, shot, and mutilated with screwdrivers.

During PETA’s Week of Action, from April 20 to 28, posters by street artist Praxis showing the exotic-skins industries’ victims are being displayed near the New York City stores of all three brands and more than 100 PETA supporters and activists will march outside the Louis Vuitton and Gucci stores in Manhattan this weekend.

In a nod to Millennial and Gen Z tastes, hundreds of top designers and retailers have dropped fur, including Burberry, Prada, Chanel, Donna Karan, Michael Kors, Versace, and Saks Fifth Avenue. Now PETA is calling for the same forward-thinking step from the purveyors of exotic skins.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.

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