‘Animals’ Light Up Empire Mall With Heartfelt Appeals to Holiday Shoppers

The largest shopping district between Denver and Minneapolis will be lit up this holiday season with sky-high appeals from animals to leave only cruelty-free gifts under the tree this Christmas as PETA unveils a series of new ads just feet from The Empire Mall, home to dozens of retailers worthy of the “naughty” list, such as Coach and lululemon, which peddle skins and down, and within eyeshot of meat-centric restaurants such as Texas Roadhouse.

“Christmas should be a time of peace and joy, but year-round, animals suffer for their skin, their flesh, and their feathers,” says PETA President Ingrid Newkirk. “PETA urges shoppers to honor the compassionate spirit of the holidays by choosing vegan gifts that allow everyone to live in peace.”

The digital billboard, located at 4309 S. Louise Ave., #101, will play five ads from PETA’s “I Am Not” campaign that feature a cow, a chicken, a goose, a sheep, or a lizard imploring viewers to see them for the thinking, feeling individuals they are—rather than as products for the taking.

People are increasingly aware that buying shoes, clothes, meat, or anything else made using animals supports industries responsible for horrific suffering and needless killing. PETA investigations into more than 100 wool suppliers have exposed shearers beating sheep, cutting their skin to shreds, and hastily sewing them back up—without painkillers. Workers in the meat and leather industries castrate, brand, string up, skin, and dismember cows, sometimes while they’re still conscious. At down factories, workers hang ducks and geese upside down, drag them through electrified water, and stab them in the throat. Meat industry workers pack chickens densely on top of one another in filthy cages, where they often die after their legs break under the strain of their own weight. And in the reptile-skins industry, workers hack apart lizards with machetes while they’re still conscious.

Compassionate shoppers can get the best gift for themselves and animals by requesting PETA’s free vegan starter kit—as each person who goes vegan not only spares about 200 animals each year but also improves their own health, since vegans are less prone to heart disease, cancer, diabetes, and strokes. For other Christmas list needs, PETA’s shopping guide makes the holidays a piece of (vegan) cake.

A cow with the message “I am not a jacket, a pair of boots, or a steak.” Credit: PETA

A chicken with the message “I am not a nugget or a drumstick.” Credit: PETA

A goose with the message “I am not down filling or foie gras.” Credit: PETA

A sheep with the message “I am not a sweater, a scarf, or a lamb chop.” Credit: PETA

A lizard with the message “I am not a handbag, a belt, or a pair of shoes.” Credit: PETA

PETA—whose motto reads, in part, that “animals are not ours to eat, wear, or abuse in any other way”—opposes speciesism, a human-supremacist worldview. For more information on PETA’s investigative newsgathering and reporting, please visit PETA.org, listen to The PETA Podcast, or follow the group on X (formerly Twitter), Facebook, or Instagram.

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PETA Remembers Sandra Day O’Connor for Helping the ‘Silver Spring Monkeys’

Please find a statement from PETA President Ingrid Newkirk on the death of Sandra Day O’Connor:

PETA will be forever grateful to former Justice Sandra Day O’Connor for ruling in our favor in the landmark Silver Spring monkeys case, the first one involving animals used in laboratories that came before the U.S. Supreme Court. The investigation of the government-funded laboratory resulted in the first-ever criminal conviction of a U.S. experimenter on cruelty-to-animals charges and catapulted PETA’s animal rights mission into the mainstream. Justice O’Connor was a heralded, accomplished American trailblazer, but we’ll always remember her for her kindness and defense of the 17 abused monkeys she helped with her vote.

PETA—whose motto reads, in part, that “animals are not ours to experiment on”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org, listen to The PETA Podcast, or follow the group on X (formerly Twitter), Facebook, or Instagram.

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PHOTOS: PETA U.K. ‘Cow’ and ‘Butcher’ Hit COP28 With Warning to Flesh Peddlers Infiltrating a Conference

World leaders addressing the climate catastrophe should ditch meat, eggs, and dairy. The 2023 United Nations Climate Change Conference, also known as the Conference of the Parties of the UNFCCC (COP28)—taking place November 30 through December 12 in Dubai, United Arab Emirates—got a powerful wake-up call from animal advocates.

On the conference’s second day in session, PETA U.K.’s animal defenders urged leaders at the event to go vegan to spare animals and help protect the environment. Police eventually arrested and removed the advocates.

at COP28, a PETA U.K. 'cow' and 'butcher' stand near the Conference with the Dubai skyline behind them, holding a sign that reads "Beware the Butchers! They're Killing the Planet, Us, and You, Too"

Why COP28 Must Go Vegan

On December 1, a PETA U.K. supporter bodypainted as a black-and-white cow held a provocative sign reading, “Beware the Butchers! They’re Killing the Planet, Us, and You, Too.” At her waist, she wore a “Go Vegan” button. Alongside her was a PETA U.K. advocate dressed as a butcher to cut to the point more clearly. Although police ended up detaining the animal defenders, attendees of the conference couldn’t ignore PETA U.K.’s message.

at COP28, a PETA U.K. 'cow' and 'butcher' raise awareness outside the Conference with a sign that reads "Beware the Butchers! They're Killing the Planet, Us, and You, Too"

COP28 previously announced that it would go “mostly vegan,” which is an important step, but world leaders must set an example for everyone else by going all the way. PETA entities have been pushing the COP conference to stop using animals as food for years—for instance, PETA Asia’s “Lettuce Ladies” appeared at COP27. And celebrities urged COP26 to adopt the Plant Based Treaty. The conference could easily go vegan, and many groups along with PETA have called for this shift.

If the event intends to protect the environment, its menu must be completely animal-free.

Unsurprisingly, meat, egg, and dairy promoters are also at COP28 to sow misinformation about the impact of animal-derived foods. The Guardian even published a feature about the animal agriculture industry’s plan “to be on the ground at COP28 in large numbers” along with industry lobbyists. According to some documents, JBS Foods, Global Dairy Platform, and the North American Meat Institute are among those expected to be sending representatives.

Meat Is Murder, and Bovine Mammary Secretions Are for Calves, Not Humans

An animal is not a meal. We must see every living, feeling being as someone and stop exploiting our fellow animals for their flesh and secretions. Mother cows produce milk for their babies to help them grow. Although cow’s milk is most commonly referred to as “dairy,” that term is a misleading euphemism that the industry relies on for marketing and sales.

at COP28, a PETA U.K. 'cow' and 'butcher' raise awareness outside the Conference with a sign that reads "Beware the Butchers! They're Killing the Planet, Us, and You, Too"

As future COP events take place, PETA will do everything possible to persuade the conference to go vegan and fully align with its own stated objectives. No truly environmentally conscious meeting would serve flesh, eggs, or bovine mammary secretions.

to represent how PETA is urging COP28 to "go all the way" vegan instead of "mostly vegan", this shows one of PETA's Lettuce Ladies holding a sign that reads "Lettuce Save The Planet! Go Vegan", with inset images of a cow, a pig, and a chicken

Take Action for Animals and the Environment

Go vegan, and hold leaders who make climate-related promises accountable. Do your part to help fight the climate catastrophe by making compassionate choices every day.

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Update: PETA Members Arrested Chaining Themselves Up at Liberty Media HQ to Protest Sponsorship of Dog Death Race

Four PETA supporters—including a local mom and a college student—were arrested and have been criminally charged with vandalism and trespassing after two of them cemented their feet into concrete blocks and chained themselves up outside Liberty Media’s headquarters in Englewood this morning to protest the company’s support of the Iditarod dog-sled race, in which more than 150 dogs have died. Photos and video footage are available here.

liberty media protest - members arrested

As Liberty employees watched, police used bolt cutters to cut two protesters—36-year-old local mother Chandra Fuller and 19-year-old San Diego State University student Mason Melito—out of the chains that were padlocked around their necks (similar to how dogs used in the Iditarod are kept chained when they’re not being forced to run). Authorities drilled the protesters out of the concrete and tore down a PETA banner calling on Liberty to cut ties with the Iditarod—but when the protest was over, the protesters’ message that Liberty “Funds Dog Deaths” scrawled in “blood” remained. The two other people arrested were bystanders filming the protest.

More details about today’s protest appear below.

Breaking: PETA Protesters Chained Up at Liberty Media HQ to Blast Ties to Deadly Dog-Sled Race

Englewood, Colo. — To protest Liberty Media’s support of the Iditarod dog-sled race, in which over 150 dogs have died, two PETA supporters have scrawled that Liberty “Funds Dog Deaths” in fake blood on the Englewood-based company’s headquarters sign and are chained by the neck to concrete posts in the snow—just as dogs used in the deadly race are kept chained when they’re not being forced to run. Photos and video from the “chaining” are available here.

PETA notes that Alaska Airlines, Chrysler, Coca-Cola, Jack Daniel’s, Wells Fargo, ExxonMobil, and others stopped supporting the Iditarod after learning from PETA how dogs suffer and die because of the race, but Liberty subsidiary GCI, an internet service provider, has been sponsoring the notorious event to the tune of more than $250,000 every year.

“Liberty is financing a race in which dogs are forced to run across 1,000 miles of snow and ice until their paws become bloody and their bodies give out,” says PETA Executive Vice President Tracy Reiman. “PETA won’t let up the pressure on Liberty until it joins the many companies that have dropped their sponsorship of this despicably cruel race.”

Up to half the dogs who start the Iditarod don’t finish it. During this year’s race—which had the smallest field of mushers in the event’s history—approximately 175 dogs were pulled off the trail due to exhaustion, illness, injury, or other causes, leaving the remaining ones to work even harder. The race ended in controversy after the winner was caught on video dragging exhausted dogs toward a checkpoint.

The leading cause of death for dogs in the Iditarod is aspiration pneumonia—caused by inhaling their own vomit—and the race’s official death toll doesn’t include countless others who were killed simply because they weren’t fast enough or who died during the off-season while chained next to dilapidated boxes or plastic barrels in the bitter cold, a practice exposed in a PETA undercover investigation.

Liberty Media’s headquarters—the site of PETA’s “chaining”—is located at 12300 Liberty Blvd., Englewood.

PETA—which owns stock in Liberty and whose motto reads, in part, that “animals are not ours to use for entertainment or abuse in any other way”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org, listen to The PETA Podcast, or follow the group on X (formerly Twitter), Facebook, or Instagram.

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