PETA Blasts the Nation With New Ad Campaign Urging a Move Away From Meat

What do top U.S. papers The New York Times, the Los Angeles Times, The San Diego Union-Tribune, The Seattle Times, The Washington Post, The Hill, and the Washington Examiner have in common? They’re all printing urgent, full-page warnings from PETA about the dangers of slaughterhouses. Here’s one of the new Move Away from Meat ads that we’re running in multiple outlets to spread this vital message:

PETA's $200k move away from meat ad campaign blitz urges americans to move away from meat

Since April, more than 5,000 slaughterhouse workers have been infected with the novel coronavirus and more than a dozen have died. Eighteen slaughterhouses operated by meat companies such as JBS USA, Tyson, Smithfield, and Cargill were forced to shut down in response. Despite this, President Donald Trump recently signed a nonbinding executive order directing U.S. slaughterhouses to remain open or reopen.

move away from meat peta campaign hits top u.s. newspapers

Filth Has No Country

U.S. farms and slaughterhouses are as filthy as China’s “wet markets,” where it’s believed the COVID-19 pandemic began. Their floors are splattered with blood, urine, feces, and entrails. As long as slaughterhouses remain open, millions of animals will be killed and workers and their families will continue to be at an increased risk of contracting the coronavirus and other diseases that will inevitably arrive.

That’s why PETA is pulling out all the stops to move Americans away from meat amid the COVID-19 pandemic—and beyond. This new nationwide ad blitz cost nearly a quarter million dollars, but it’s just the tip of the iceberg.

Inside PETA’s Efforts to Keep Slaughterhouses Closed Amid the COVID-19 Pandemic

As slaughterhouses began reopening across the country, PETA supporters conducted drive-by protests:

peta's move away from meat ad campaign heats up with nationwide protests

PETA’s ‘grim reapers’ caught attention outside this Tyson plant:

move away from meat campaign - grim reapers at tyson plant

Donning protective gear, these activists posted up outside a JBS slaughterhouse:

PETA move away from meat protest outside JBS Slaughterhouse

We protested outside the World Health Organization (WHO) with an urgent plea: Shut down live-animal meat markets that breed deadly diseases!

WHO wants to “improve conditions” in these facilities, but we know that’s impossible. For the health and safety of all, they must be closed.

PETA President Ingrid Newkirk led a protest outside the gates of the White House:

Demo in front of White House

Armed with masks and umbrellas, PETA President Ingrid Newkirk and animal rights supporters joined with union workers to stand in front of the White House and send President Donald Trump a dire and lifesaving message.

PETA bought just enough stock in several meat industry giants to allow us to submit shareholder proposals to push for vegan meat production in order to protect animals and humans as well as making other suggestions.


The bottom line is this: Slaughterhouses are never safe. Using animals for food is what led us to this current moment, and it won’t lead us out of it. Slaughterhouses must become safer, not only for workers but also for animals.

So many people feel powerless in the face of this health crisis, but everyone still has control over what, or who, is on their plate.

Remember: No one needs to eat meat, eggs, or cheese. Consuming animals’ flesh and other body parts is linked to a host of health problems that are among the leading causes of death, including heart disease, cancer, strokes, high blood pressure, diabetes, and obesity.

Tofu costume and shopper

PETA’s “Tofu” greeted grocery shoppers in Georgia to urge them to consider healthier, safer protein options and ditch disease-spawning meat.

PETA is here to help you and your family go—and stay—vegan. We’re ready with free vegan starter kits, free vegan mentor services, and free tips to help everyone stay healthy and try to prevent the next pandemic.

Want to do more?

For the sake of the animals who will be slaughtered …

… for slaughterhouse workers who are treated like scum …

… for those whose families are most at risk …

PETA is asking the nation to rise up and shout a resounding “NO” to keeping slaughterhouses open at this time. Will you join us?

Order a Free Vegan Starter Kit for a Friend!

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You’ll Be Using These Vegan Copycat Recipes Post-Pandemic

Social isolation caused by the COVID-19 pandemic has sparked a lot of culinary creativity across the country. With many restaurant dining rooms closed, some restaurant chains and other businesses have started sharing recipes for their well-loved dishes. Some are already vegan, while others are easily “veganized.” All of them are delicious and will help satisfy your quarantine cravings.

Try these vegan copycat recipes while you’re at home:

The Cheesecake Factory

Avocado Egg Rolls with Vegan Cilantro Ranch

Start your meal with these crunchy vegan avocado egg roll appetizers with a creamy cilantro ranch dipping sauce.

Vegan Cobb Salad

The Cheesecake Factory shared this recipe for its famous vegan cobb salad, packed with a ton of delicious fresh vegetables and topped with balsamic vinaigrette. This one doesn’t contain eggs, chicken, bacon, or cheese, so choosing it helps save chickens, pigs, and cows.

Cheesecake Factory Copycat Vegan Oreo Cheesecake

Why not complete the experience by making this indulgent vegan cheesecake? It’s all about balance, after all. This one uses vegan cream cheese and cashews instead of cream made from cow’s milk and eggs stolen from chickens. It also doesn’t contain beef gelatin, an ingredient made from the bones and tendons of cows, which is sometimes used to make The Cheesecake Factory’s cheesecakes.

Disneyland and Disney World

Plant-Based Philly Dog Copycat Recipe

Award Wieners in Disney’s California Adventure Park serves this vegan hot dog topped with grilled veggies and vegan crema. When you find out what’s inside a nonvegan hot dog, you’ll feel even better about grilling up these plant-based ones.

Pineapple Dole Whip

Disneyland’s refreshing frozen treat is already vegan and is super-simple to recreate at home.

Plant-Based Cookie Fries

The chefs at Walt Disney World Resort shared their recipe for this fun treat, which is served at Beaches & Cream Soda Shop at Disney’s Beach Club Resort. The endless options for vegan egg swaps and vegan butter mean that these cookie fries are totally hen– and cow-friendly. Loving mamas get to stay with their babies, and you get a tasty, fun treat—what could be better?

Blue Milk Copycat Recipe

The blue and green milks at Star Wars: Galaxy’s Edge are creamy coconut-based delights that contain no cow’s milk! Whip up a glass of this copycat version to enjoy while you watch PETA’s favorite Star Wars movie.

Order Your FREE Vegan Starter Kit

Send Me a Vegan Starter Kit

Olive Garden

Breadsticks

Olive Garden’s endlessly available breadsticks are vegan, so trying this copycat recipe is a no-brainer. The restaurant’s breadsticks don’t contain butter made from cow’s milk, and neither do these. By using vegan butter or olive oil, you’ll help keep mother cows with their babies.

Vegan Olive Garden Salad Dressing

Pour this tangy dressing on top of a big salad full of fresh crunchy greens, red onion, black olives, pepperoncini peppers, sliced tomato, vegan parmesan cheese, and homemade croutons. This recipe calls for vegan mayonnaise—no chicken’s eggs here.

Vegan Zuppa Toscana

Soup, salad, and breadsticks—you can have it all at home by also trying this copycat recipe. Veggie Society’s version is made with savory Beyond Meat Italian sausages and a simple cashew cream sauce.

Panera Bread

Vegan Broccoli and Cheese Soup

The vegan version of Panera’s popular soup is hearty and healthy, with a rich cheese sauce made from potatoes and carrots rather than fat-laden cow’s milk cream and cheese. Serve it in a sourdough bread bowl and sprinkle some vegan cheddar shreds on top for a weeknight treat.


Hungry for more copycat recipes? We’ve got you covered with our fast-food copycat guide. In addition to giving you super-tasty recipes to try, going vegan has endless benefits. When you make the switch, you’ll be saving the lives of more than 200 animals per year. And don’t forget that using animals for food and clothing is essentially guaranteed to spark another global pandemic. If you want to learn more about the benefits of going vegan or want to know how to make the transition, connect with one of our vegan mentors, who can help answer all your questions:

Connect With a Vegan Mentor Today!

The post You’ll Be Using These Vegan Copycat Recipes Post-Pandemic appeared first on PETA.

Sen. Rubio’s ‘Go a Little Vegan’ Advice Prompts PETA Kit and Kudos

PETA sent Sen. Marco Rubio a letter this afternoon supporting his comment that the people of Florida may need to “go a little vegan” as the COVID-19 crisis causes meat shortages—and letting him know that a vegan starter kit and a goodie basket packed with vegan jerky and other treats are on their way so he can lead by example.

PETA is also offering to help all Floridians go vegan through other resources, like its one-on-one Vegan Mentor Program and delicious recipes for everything from vegan BBQ ribs to “chicken” pot pie empanadas.

“We’re in the midst of a pandemic that originated in a filthy meat market and is sweeping through slaughterhouses, affecting workers and their families,” says PETA President Ingrid Newkirk. “The only sensible response is to go vegan—and PETA will help with free vegan starter kits, recipes, and tips, which can make the switch as easy as tofu cream pie.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org.

PETA’s letter to Sen. Rubio follows.

May 8, 2020

The Honorable Marco Rubio

U.S. Senator

Dear Sen. Rubio,

Greetings! We heard your suggestion that everyone might need to “go a little vegan” in light of meat supply disruptions. PETA stands ready to help everyone go totally vegan—and not just during the COVID-19 crisis but for life. We will be sending you a free vegan starter kit and would love to send one to every person in Florida who wants to give it a try, and we can provide free vegan mentor services as well as plenty of delicious vegan recipes for food that won’t cause a pandemic. We’ll also be sending you a basket full of vegan treats.

Just as no one really goes naked when they stop wearing fur, no one stops eating when they abandon meat, eggs, and dairy in favor of healthy foods. Innovative vegan food companies such as Beyond Meat, Gardein, and MorningStar Farms are booming, and even meat producers including Tyson, Smithfield Foods, and Hormel have introduced vegan meats because consumer demand is so high (and rapidly growing). New vegan food industries are springing up every day, putting people to work in good jobs that don’t risk their safety, and they’re making foods that don’t kill anyone.

Not only does choosing to keep eating meat mean slaughtering gentle animals in painful ways, it also means paying to put the lives of slaughterhouse workers and their families at risk. These filthy facilities splattered with blood, offal, and feces are COVID-19 hotspots: At least 10,000 slaughterhouse workers have been infected with the novel coronavirus, and 45 or more have died. No one deserves to lose their life so that others can have a fleeting taste of flesh.

Slaughterhouses and filthy factory farms are breeding grounds for deadly diseases that threaten everyone’s health. Swine flu, which began on a factory farm in the U.S., has killed hundreds of thousands of people worldwide. Other influenza viruses have been traced to chicken markets, and mad cow disease came from the spinal cords of slaughtered cows used for dairy. The Centers for Disease Control and Prevention warns that approximately 75% of recently emerged infectious diseases affecting humans originated in other animals.

No one needs to eat meat, and we’re far healthier if we don’t: Eating vegan not only helps prevent pandemics but also reduces our risk of developing cancer, diabetes, and heart disease.

We’re ready to help Floridians turn over a healthy new leaf, so please let us know how we can be of assistance. I look forward to hearing from you.

Very truly yours,

Ingrid E. Newkirk

President

People for the Ethical Treatment of Animals

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PETA Statement: WHO’s Stance on Live-Animal Markets

Below, please find a statement from PETA President Ingrid Newkirk in response to the World Health Organization’s announcement today that live-animal markets—despite their being responsible for the current pandemic and a looming threat for future ones—should not be shut down:

The World Health Organization should not be in the business of weighing commerce against human sickness and death and choosing commerce. PETA is calling for live-animal markets to be banned for the sake of every other species sold and slaughtered in them—and for the survival of the human species itself.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is a human-supremacist worldview. More information is available at PETA.org.

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