New TV Ad Slams Terrifying Taxpayer Funded Psychological Tests on Monkeys, Mice

Amid Mental Health Awareness Month and the current catastrophic pandemic, PETA is running a new TV ad that exposes how the National Institute of Mental Health (NIMH) is wasting millions in taxpayer money on cruel experiments—designed to induce or measure extreme fear, panic, despair, trauma, and the sense of helplessness in animals—that are irrelevant to humans suffering from mental illness.

The ad—which will air during WTTG’s Fox 5 News at 4 p.m. today, at 5 p.m. on June 1, and at 10 p.m. on June 15—takes aim at NIMH’s use of the widely discredited forced swim test, in which small animals are placed into beakers filled with water and must swim frantically to keep from drowning; the tail suspension test, in which mice are hung upside down by their tails, which are taped to a bar; foot-shock experiments, in which mice or rats are locked inside a chamber with an electrified grid floor and repeatedly shocked; and other experiments recently exposed by PETA in which NIMH’s Elisabeth Murray cuts into monkeys’ heads, saws off a portion of their skulls to expose the brain, injects toxins to inflict permanent brain damage, and then terrorizes them with fake snakes and spiders.

“People are suffering, the world is battling a devastating virus, and NIMH is squandering millions of dollars on crude experiments that nearly drown mice and inflict brain damage in monkeys,” says PETA neuroscientist Dr. Katherine Roe. “With its hard-hitting ad, PETA is exposing this agency’s misdeeds and asking that it implement human-relevant research methods that will deliver results to patients.”

PETA points to studies showing that 90% of all basic research, most of which involves animals, fails to lead to human treatments and that 95% of all new medications that test safe and effective in animals fail in human trials. In 30 years of testing on monkeys, Murray’s laboratory has received over $36 million in taxpayer money but has failed to develop a single treatment or cure for humans.

PETA’s ad urges viewers to text MOUSE to 73822 to tell NIMH to stop tormenting vulnerable animals and wasting limited funds and to switch to superior, non-animal research models.

PETA—whose motto reads, in part, that “animals are not ours to experiment on”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org/NIMH.

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The ‘Simple Truth’ About Kroger Vegan Cheese Products

The grocery chain giant Kroger has many different stores across the U.S., including Ralphs, King Soopers, Owen’s, and Food 4 Less, to name a few. So it should come as no surprise to find that they have quite the variety of dairy-free cheese products. Here are our top nine favorites. If any of these products aren’t available at your location, submit a form to ask Kroger to spread the love and carry them at your store, too.

1. Miyoko’s Creamery Fresh Mozzarella

Perfect for a fresh caprese salad or veggie wrap, Miyoko’s fresh mozzarella perfectly mimics dairy cheese, without the needless suffering.

2. Treeline Treenut Cheese

If you’re craving a fancy French-style vegan cheese, look no further than Treeline. Find both the Scallion and Herb-Garlic flavors on refrigerated Kroger shelves.

3. Follow Your Heart Bleu Cheese Dressing

For dipping your favorite Buffalo vegan chicken or topping off a rainbow salad, Follow Your Heart has dairy-free Bleu Cheese dressing without the mold found in dairy bleu cheese.

4. Simple Truth Cream Cheese

Kroger has released its own collection of vegan products within the Simple Truth brand, including a plain cream cheese. Hopefully, some other flavors are on the horizon, too!

5. Parma! Vegan Parmesan

You don’t have to consume the stomach lining of a baby cow (rennet) to enjoy Parmesan. Kroger stores carry this brand in four flavors: Original, Chipotle Cayenne, Better Than Bacon, and Garlicky Green.

6. Daiya Shreds and Slices

Find Cheddar and American Style slices as well as Cheddar, Pepperjack, and Mozzarella shreds for the perfect addition to any grilled sandwich or pizza.

7. Nutritional Yeast (Nooch)

Kroger stores have a variety of nutritional yeast brands, including Simple Truth. They also carry brands like Bragg and Bob’s Red Mill. Nutritional yeast is the perfect popcorn topper or pasta sauce ingredient to add a savory, “cheesy” flavor.

8. Vegan Mac and Cheese

There’s a variety of vegan mac and cheese brands at Kroger stores, including Annie’s Organic Vegan Mac (in three varieties), Road’s End Organics Mac & Chreese, and Modern Table in Classic Cheddar or Southwest style.

9. Daiya New York Cheezecake

For a creamy coconut-milk dessert, find Daiya Cheezcakes in the freezer section of Kroger stores. You can get creative and top it with your favorite fruit, pie filling, or vegan whipped topping.

Buy Kroger Vegan Cheese and Save Animals’ Lives

With so many delicious vegan options, it’s no wonder that people are making the switch from dairy. When you choose products like Kroger vegan cheese, you’re telling the dairy industry that cow’s milk belongs to baby cows. Cows, like all other animals, are complex and deserve our respect. Did you know that cows form such intense relationships with their friends that they will shed tears if they become separated or die? They can recognize more than 50 members of their herd and value leaders who are selfless and curious.

Kroger vegan cheese saves cows

For more helpful tips on switching to animal-free eating, check out our simple vegan guide and order a vegan starter kit for yourself or a friend today.

Help a Friend Go Vegan With a FREE Vegan Starter Kit

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‘Money Heist’ Star Alba Flores Goes Green and Glam for New PETA Ad

Wearing a dramatic headdress made entirely of fresh fruits, veggies, and flowers, Alba Flores stars in a brand-new campaign for PETA that encourages everyone to save animals and the planet by going vegetarian—an action that also helps prevent the spread of deadly animal-borne diseases.

The Money Heist star decided to stop eating meat after seeing how much food was wasted after her family’s Christmas Eve celebration. “I started to think about where that food came from and how much food will be thrown away … and [wondered] how necessary the deaths of those animals really were,” she told PETA. “I started to look into it, and I realized that this wasn’t the only big problem. The entire animal agriculture industry poses a very serious problem for the planet.”

PETA stresses that the reasons to go vegan have never been clearer or more pressing. COVID-19 is believed to have originated in a “wet market” where live and dead animals are sold for human consumption. Filthy meat markets, factory farms, and slaughterhouses crammed full of sick and stressed animals are breeding grounds for zoonotic diseases. Previous influenza viruses originated in chickens and pigs.

Every person who goes vegan reduces their carbon footprint, as the meat industry is a leading producer of the greenhouse gases that contribute to climate change; spares nearly 200 animals a year daily suffering and a terrifying death; and reduces their own risk of developing heart disease, diabetes, and cancer.

“And now, the truth is I feel so much better eating vegetables and legumes and grains,” Flores concludes. “I think that your food doesn’t have to be the cause of suffering and exploitation of animals.”

Flores joins a growing list of celebrities—including Penélope Cruz, Kate del Castillo, Eva Mendes, Joaquin Phoenix, and Juan Pablo Di Pace—who have teamed up with PETA or PETA Latino to promote kindness toward animals.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit PETA.org.

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Alan Cumming, Dairy Queen Protestor, Gets a Vegan Treat From…DQ?

We’re all getting more food delivered these days, but one thing PETA Honorary Director Alan Cumming didn’t expect was a box from … Dairy Queen! Four years after the TV and Broadway legend starred in PETA’s “Not a Dairy Queen” campaign and called on the chain to add a vegan option, the company shipped him a box of its first-ever dairy-free treat. The nondairy Dilly Bar—made with coconut cream and covered with vegan chocolate—will be available at Dairy Queen stores nationwide starting Monday.

“It’s a sign of the times when Dairy Queen goes dairy-free,” says Cumming. “I’m thrilled to join PETA in saying, ‘YAS, QUEEN!’ to DQ for responding to the demand for a vegan option that’s healthier, better for the planet, and kinder to cows.”

PETA—whose motto reads, in part, that “animals are not ours to eat or abuse in any other way” and which opposes speciesism, a human-supremacist worldview—notes that calves on dairy farms are stolen from their mothers shortly after birth. Males are often slaughtered for veal, while females are used as milk machines until their bodies give out and they’re sent to slaughter. Animal agriculture is also a leading contributor to the greenhouse gases that contribute to climate change, and eating animals has been linked to swine flu, bird flu, SARS, and now COVID-19.

More information about PETA’s Dairy Queen campaign is available here.

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