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Watch PETA U.K. Crash Paris Fashion Week in This ‘Udderly’ Unforgettable Video
Viva Vegan Leather! PETA U.K. Storms Fashion Show Stage—Watch What Happens Next
Protesters Crash Victoria Beckham’s Paris Fashion Week Show With Bold Message
Watch PETA U.K. Crash Paris Fashion Week in This Udderly Unforgettable Video
Watch What Happened When PETA U.K. Crashed Victoria Beckham’s Fashion Show
Will Victoria Beckham Ditch Animal Skins After PETA U.K. Stormed the Stage?
VIDEO: Fashion Rebels Deliver a Message That Leather-Wearers Won’t Forget
Watch the Fashion Week Protest Herding the Industry Toward Compassion
Vegan Leather Takes Center Stage at Victoria Beckham Fashion Show—but With a Twist
Vegan Leather Will Be the Talk of the Town After What Happened at This Fashion Show
The Cowntdown to an Animal-Free Victoria Beckham Begins—See Why
Brand Victoria Beckham wouldn’t need to have a cow if it dropped this material from its clothing line. Watch PETA U.K. take the stage to prove it.
Why is fashion brand Victoria Beckham using calfskin? PETA U.K. protesters stormed the stage at Paris Fashion Week to show what the brand could use instead.
PETA U.K. is urging brand Victoria Beckham to embrace eco-friendly innovations, such as high-end leather made from apples, grapes, pineapples, mushrooms, and more.
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Discover Who Animals Are in ‘Animalkind’
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Newest Virtual Reality Experience From peta2 Promises Close Encounters at Lamar University
To encourage empathy for animals suffering in university laboratories, peta2—part of PETA’s youth division—is visiting Lamar University today and tomorrow with Abduction, a unique virtual reality experience landing on college campuses across the country. In this eerie experience, visitors will enter a mysterious truck containing a mobile virtual reality studio. The students will find themselves seemingly stranded in the desert with a couple of fellow humans, abducted by aliens, taken aboard a spaceship, and subjected to a shocking experience, similar to what animals endure in laboratories. They’ll watch as their friends are subjected to painful tests—knowing that they’ll be next.
When: Thursday, February 29, and Friday, March 1, 11 a.m.–5 p.m.
Where: F-3 parking lot near Brooks-Shivers Dining Hall, Lamar University, Beaumont
Watch the trailer here. Broadcast-quality footage of the Abduction virtual reality experience is available upon request.
“Many students don’t know that on their own college campuses, frightened and confused animals are being psychologically tormented, mutilated, and killed in laboratories, with no way to escape or even understand what’s happening to them,” says peta2 Senior Director Rachelle Owen. “peta2 is on a mission to open young people’s eyes to this cruelty, help students understand what it feels like, and motivate them to join our call for a switch to superior, non-animal research.”
Studies show that 90% of all basic research—most of which involves animals—fails to lead to treatments for humans, which is why peta2 is pushing universities to pivot to sophisticated, human-relevant research methods.
Abduction—which was filmed in VR180 with assistance from the immersive content creation studio Prosper XR—has stopped at nearly 50 other college campuses over the past year, including Harvard University, the Massachusetts Institute of Technology, the University of California–Los Angeles, and the University of Texas at Austin. Abduction won Gold and Audience honors at the 2023 Shorty Impact Awards.
peta2—whose motto reads, in part, that “animals are not ours to experiment on”—helps young people make meaningful changes for animals in their everyday lives. For more information, please visit peta2.com or follow the group on TikTok or Instagram.
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Feds Cite UC-Davis After Monkey Dies Tangled in Bungee Cords: PETA Statement
Please see PETA primate scientist Dr. Lisa Jones-Engel’s statement regarding the U.S. Department of Agriculture’s citation of the University of California–Davis for a critical violation of the federal Animal Welfare Act after a monkey at the affiliated California National Primate Research Center became entangled in bungee cords tied to a canopy that was zip-tied to an enclosure frame:
Taxpayers have funded the UC-Davis primate center with hundreds of millions of dollars, yet the staff there is holding cages together with bungee cords and zip ties and producing monkeys with heart conditions that increase their risk of sudden death. Federal officials have just cited the university for the apparent strangulation death of a monkey found entangled in the bungee cords, following on the heels of the deaths of two monkeys left in a van with the heat cranked up. The gross negligence of the staff and the failure of leadership are killing animals. Close the primate center down.
For more information on PETA’s investigative newsgathering and reporting, please visit PETA.org or follow the group on X, Facebook, or Instagram.
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