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Photos: Sen. Jabari Brisport Leads ‘ThanksVegan’ Giveaway With PETA’s Communities Team
Photos by Humane Long Island, for use by PETA.

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BIB Dog Winning 2022 National Dog Show’s ‘Best in Show’ Is Nothing to Celebrate
Breeding dogs who struggle to breathe is nothing to celebrate. Winston, the French bulldog who won “best in show” at the 2022 National Dog Show, is a member of a breathing-impaired breed (BIB). These flat-faced dogs are purposely bred to have snouts that are shortened and pushed so far back against their skulls that there isn’t enough space to accommodate their normal anatomical features. They often experience a lifetime of suffering, simply because humans manipulate them to look a certain way.
French bulldogs (and other flat-faced breeds) typically suffer from brachycephalic syndrome. It leaves many of them struggling just to breathe while they engage in normal activities. Going for a walk, chasing a ball, running, and playing—the things that make dogs’ lives joyful and fulfilling—are impossible for many BIB dogs. They often suffer from an array of distressing and painful symptoms, including labored breathing, snorting, snoring, coughing, gagging, retching, vomiting, tiring easily, collapsing, and fainting.
French bulldogs and other BIBs also have such large heads compared to their small hips that they’re unable to mate or give birth naturally—that should be the first clue that we must stop breeding these chronically ill dogs.
BREAKING: A pregnant French bulldog was killed during a botched C-section caught on TikTok.
Breeders obsess over profit & dangerous “purebred” traits that plague dogs with permanent health problems.
There’s no such thing as a
responsible breeder. https://t.co/83lvQSqeLz— PETA (@peta) February 23, 2021
BIBs: Purebred Dogs Doomed by the American Kennel Club
The American Kennel Club, a purebred-dog registry, issues “breed standards” by which dogs are judged. These standards—which mandate that bulldogs, pugs, and other breeds have extremely shortened noses and flat faces—are directly responsible for these animals’ suffering.
“All kennel clubs have to take responsibility that they set those breeding standards, and those standards have become so insane that these dogs are struggling,” veterinarian Dr. Scott Miller said. “They’re in pain, they’re uncomfortable, and in a lot of cases, they need surgical correction to be normal.”
Shame on @TheNatlDogShow — awarding Best in Show to a breathing-impaired breed, who typically spend life struggling to breathe, is nothing to celebrate!
Promoting or buying ANY “purebred” dog harms animals, our nation’s shelters are bursting at the seams with homeless dogs
pic.twitter.com/Kpef4H0Bh7
— PETA (@peta) November 25, 2022
Recognizing how cruel it is to doom dogs to suffer and die for nothing more than humans’ arbitrary aesthetic preferences or the latest fad, Norway has banned the breeding of bulldogs and Cavalier King Charles spaniels. Austria, Germany, and the Netherlands also restrict the breeding of dogs with deformities that cause pain or distress. (Appropriately, Germany calls these dogs “tortured breeds.”) All countries should follow suit, and people who care about dogs should never perpetuate their misery by buying these—or any—dogs from breeders or pet stores.
Breeding Profits Cause Dogs to Suffer
In light of all the suffering caused by breeding dogs for flat faces, why do breeders keep doing it? Because people keep buying them—and because events like the National Dog Show entice breeders to produce litter after litter in the hope of having a prizewinning dog they can then profit from by breeding and selling the dog’s puppies. The breeding industry is big business, and as long as there is money to be made by selling, showing, and breeding dogs, greedy breeders will keep on producing more—regardless of how much they cause dogs to suffer in the process.
Dog shows exploit dogs who are often “owned” by groups of people who are simply out for profit and prestige. For instance, NFL player Morgan Fox, who partly owns the group that handles Winston, noted that he gained exposure from this win, which was broadcast to an estimated 20 million viewers.
Dogs Need to Breathe, Not Breed
Humans caused brachycephalic syndrome by breeding dogs—and we can’t undo it by breeding more. Studies have shown that bulldogs are so inbred that there is virtually no way to produce ones who don’t suffer from harmful traits. Even if breeding could somehow fix the problem, it’s unethical to breed more dogs of any kind as long as millions of homeless dogs are waiting in shelters and struggling to survive on the streets.
The solution is simple: Stop breeding and buying French bulldogs, other BIB dogs—and any other dogs. All purebreds (flat-faced or not) suffer from congenital, often painful conditions. If you have the time, money, patience, and love to care for an animal for life (which could be for more than 15 years), please adopt one from a shelter. If you already have a BIB dog, please commit to making his or her life as fulfilling, healthy, and comfortable as you can—but pledge never to buy another one. Share this information with your friends, family, coworkers, and neighbors. And always have your animal companions spayed or neutered and help others do the same.
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PETA Statement on Shameful ‘Best in Show’ Choice: French Bulldog’s Deformities Nothing to Celebrate
Below, please find a statement from PETA Senior Vice President of Cruelty Investigations Daphna Nachminovitch in response to the “Best in Show” winner at the 2022 National Dog Show, a French bulldog—a breathing-impaired breed (BIB)—owned by a group that includes NFL player Morgan Fox:
Setting aside the fact that this is a trade show designed to help promote the breeding and sale of dogs when the country is experiencing a dog overpopulation crisis that results in euthanasia and severely crowded animal shelters, this year’s “Best in Show” is shameful in another respect. In other countries, including throughout Europe, breeding BIBs—breathing-impaired breeds—is referred to as “torture breeding,” because French bulldogs and other BIBs can suffer from an uncomfortable, debilitating, and sometimes fatal condition called brachycephalic syndrome that makes them struggle to breathe, run, play, or experience the joys that make a dog’s life worthwhile and make hot weather hell for them. PETA urges people not to breed or buy any dog, let alone those who are physically punished by breeders who have robbed them of a real nose and who cause them to struggle for something as basic and vital as taking a breath.
PETA—whose motto reads, in part, that “animals are not ours to use for entertainment or abuse in any other way”—opposes speciesism, a human-supremacist worldview. For more information about PETA’s investigative newsgathering and reporting, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.
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‘We’re Someone, Not Something!’ Is the Message of This New PETA Merch
Animals are someone, not something—that’s the message of PETA’s collaboration with award-winning illustrator Betsy Baytos, who puppeteered and performed as Betsy Bird, created for her by Jim Henson for The Muppet Show in London. She also created campaigns such as the Coca-Cola polar bears, consulted for Walt Disney, and is currently developing a children’s book series with a focus on the climate catastrophe and African wildlife. Her exclusive T-shirt designs for PETA feature heartwarming scenes of mother animals and their babies declaring, “We’re Someone, Not Something!”
Shop the collection here and learn more about the special relationships represented on these T-shirts as well as on tote bags and mugs.
In nature, orcas can spend their entire lives with their families, swimming more than a hundred miles a day and diving deep beneath the ocean’s surface.
Cows are loving mothers who form strong bonds with their babies, but the dairy industry tears them away from each other—typically only days after birth. Farmers steal mother cows’ milk to make cheese, butter, yogurt, and ice cream, even though innovative plant-based options are tastier and more popular than ever.
In the chicken flesh and egg industries, baby chicks never have the chance to meet their parents, let alone be raised by them. They also never have the chance to grow up with their families, take dust baths, or bask in warm sunlight.
All these scenes remind us that animals are not ours to use. They are individuals who are capable of feeling pain and joy, fear and love.
Shop the limited-edition collection today and grab a shirt for a friend or family member who should know that animals are someone, not something.
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