New Vegan Products to Look For in 2025, Spotted First at Expo West

Every year at Natural Products Expo West, companies gather to show off new and exciting vegan products that will hit store shelves soon. This year, PETA staffers had a chance to try some of these items and get a sneak peek into the future of animal-friendly foods. Here’s a recap of the products we spotted, which you can expect to see in stores later in 2024 and into 2025.

Easy Eats

From healthy packaged meals to meat-free protein options that will help make dinner easy and delicious, quick foods were everywhere at Expo West this year.

The collaboration between NotCo and The Kraft Heinz Company was the star of the show, with the launch of its animal-friendly Oscar Mayer NotHotDogs and NotSausages, which have the familiar savory, smoky taste but no animal flesh—because every animal is someone who feels love, pain, joy, and fear and deserves our respect.

The Kraft Heinz Not Company’s booth also highlighted the vegan version of the classic creamy Kraft boxed Mac & Cheese, which offers a way to experience a nostalgic taste without exploiting mother cows for their milk.

Asian-inspired eats made a huge splash, too. Some of the products included the following:

  • OMNI’s Plant-Based Teriyaki Bao Buns are soft and satisfying.
  • Rawmyun’s Savory Curry Ramen is low-oil instant ramen made with rice noodles.
  • Sobo Foods’ Chinese “Pork” & Chive Dumplings feature a whopping 19 grams of vegan protein.
  • 24vegan’s Vegetable Green Curry with Organic Brown Rice microwave meals are a healthy and quick lunch option.

We also saw packaged Korean kimbap from at least four brands—Baba, Ocean’s Halo, Sunlit, and UNLIMEAT—possibly inspired by the viral success of Trader Joe’s frozen vegan version.

ocean's halo vegan veggie kimbap

UNLIMEAT, a Korean brand, is also launching its products in U.S. markets, with items like Bulgogi Jumukbap and vegan Pork Mandu.

UNLIMEAT vegan products at expo west

Vegan chicken is a hit every year, because choosing this delicious and crowd-pleasing option spares the lives of countless intelligent, playful birds. We spotted a few new products, including Chef Chew’s Kitchen’s Spicy Fried Chicken Fillet, Golden Platter’s Angry Birds 100% Plant-Based Chick’n Nuggets, New Breed’s Jamaican Jerk Chik’n, and TiNDLE’s Parmigiana Stuffed Chicken.

Other vegan meats we can’t wait to buy in stores include OMNI’s Lion’s Mane Mushroom Steak and Umaro Foods’ Superfood Bacon made from seaweed protein.

For snack time, we loved Parmela Creamery’s Snackables, a Lunchables-style kit with crackers, vegan cheddar cheese, and smoky “meat” slices, and WunderEgg’s Plant-Based Egg(less) Salad.

Finless Favorites

The fishing industry threatens all marine animals—including fish, crabs, octopuses, and whales—who simply want to live in peace. That’s why more people are turning to vegan options for a taste of the sea. Some of the exciting new animal-friendly products we saw at Expo West included Avafina Organics’ Chiaviar, vegan caviar made from chia seeds and seaweed, as well as Franklin Farms’ Plant-Based Tuna, Konscious Foods’ Plant-Based Smoked Salmon, and UNLIMEAT’s Plant-Based Tuna flakes.

Milk-Free Marvels

Dairy is dead—at least the kind that uses milk stolen from baby cows. The future of food is animal-free, and there’s no sign that the vegan dairy industry will slow down anytime soon. Never Better Foods’ Better Than Mozzarella is melty and made with chickpea protein, Simply V’s Plant-Based Cream Cheese comes in a bar for easy measuring, and UMYUM’s dairy-free Camembert cheese and slow-churned butter are stunningly creamy.

We saw cow-free milk and creamers from several brands we know and love. Califia Farms launched a limited-edition Cookies ‘n Crème Almond Creamer, Oatly introduced vegan coffee creamers in several sweet flavors, and TiNDLE expanded from its vegan chicken roots with a new Barista Oat Milk.

Califia Farms cookies n cream vegan creamer and heavy whip at Expo West 2024

Creamy “cheese” sauces were popular, too. House Party’s Cheesy Dip is perfect for a party, and Le Grand’s Mac ‘N Cheeze Sauce makes whipping up your favorite comfort dish easier than ever.

Savory Snacking

Crackers and chips were everywhere, with a healthy spin and a focus on protein. Rivalz stuffed snacks are made with pea flour and brown rice and have 8 grams of protein per serving—along with a huge flavor punch. Mamame Whole Foods Tempeh Chips transform a staple vegan protein into a crunchy, satisfying snack made with black-eyed beans.

“Cheesy” snacks were especially popular: Brutal’s Velvet Cheddar Lupini Bean Puffs, Fair & Square’s allergen- and animal-friendly Cheddar Cheeze Crackers, Mary’s Gone Cheezee Cheddar Flavor Crackers, and Vegan Rob’s Dairy-Free Cheddar Captain Booty (from the creator of Pirate’s Booty).

vegan rob's captain booty snack seen at expo west 2024

Sensational Sips

With all the walking and tasting we did, we stopped by the RISE Brewing Co. booth for an energy boost, where we tried its canned Nitro Cold Brew Coffee.

The herbal teas and sparkling botanicals from Rishi Tea & Botanicals are perfect for midweek relaxation, while the fruity canned cocktails from Mixed Up have us excited for summer hangouts.

Stellar Sauces and Spreads

Sauces can make a meal 100 times better. We loved Cocojune’s Lemon Dill Labneh and Mr. Bing x Fabalish Creamy Vegan Chili Crisp Ranch.

Bees work hard to make honey to feed their hives, so we were happy to see some bee-free sweeteners: Mellody’s new Spicy Habanero Plant-Based Hot Honey and Bee Mindful Honee, which is made with apples and also available in a hot version.

We also saw some uniquely flavorful dips, including Growee Foods’ tangy Spiced Mango Dip & Spread and Hodo Foods’ Organic Chili Crisp Dip.

And we can’t forget about Prime Roots’ Koji-Foie Gras spread, which achieves a deep buttery and savory flavor without force-feeding and killing ducks and geese.

Tempting Treats

Doughy’s Vegan Chocolate Chip Cookie Dough is a newcomer that you can enjoy raw or baked. Eclipse launched creamy plant-based ice cream bonbons covered in crunchy chocolate and available in three flavors: Coffee Almond Crunch, Hazelnut Chocolate Truffle, and Peanut Butter Pretzel. And Holi Scoops’ Discos are frozen cookie dough ice cream bites made with adaptogenic plants.


These are just some of the animal-friendly products featured at Expo West, and there are sure to be many others to look forward to in the coming years as more people go vegan for animals, the planet, and their own health. To learn more about making the transition for yourself, order our free vegan starter kit today:

Send Me a Free Vegan Starter Kit!

The post New Vegan Products to Look For in 2025, Spotted First at Expo West appeared first on PETA.

‘Too Shocking for TV’? PETA Latino’s Bullfighting PSA Is Rejected, yet Bull Torture Remains Televised

Ahead of Mexico City’s last bullfight of the season, PETA Latino attempted to air a public service announcement (PSA) urging viewers to reject the gruesome violence inflicted on bulls in the bullring but was rebuffed by TelevisaUnivision and TV Azteca—even though both stations broadcast bullfighting content.

The PSA features footage from real bullfights played in reverse to show how bulls suffer through every stage of the ritualized executions, as humans drive lances and banderillas into the animals before the matador attempts to kill them by severing their aorta or spinal cord with a sword. The footage then cuts to an unharmed bull standing peacefully in a pasture—before fast-forwarding through his short life, which ends with him being dismembered as he’s dragged from an arena.

The appeal concludes, “Every bull has a past. Choose compassion in the present. Say no to bullfighting.”

Alicia Aguayo, an associate director at PETA Latino, has had more than enough of the hypocrisy:

“It’s very telling that these broadcasting giants regularly show bulls being taunted, tormented, and stabbed to death on their airwaves but won’t accept PETA Latino’s money to show an ad with the same type of content calling for an end to the bloodbaths.”

Like humans, bulls are living, feeling beings with personalities. They’re smart animals with excellent memories. They develop friendships over time and sometimes hold grudges against others who treat them badly. And they’re not the only ones with a grudge—PETA Latino will continue to do everything it can to oppose these cruel spectacles until officials heed the by permanently ending them.

Bullfighting’s Days Are Numbered

In Mexico, 59% of people oppose bullfighting and 73% consider bullfights to be cruelty to animals.

As international opposition to bullfighting continues to grow, the practice has also been banned in the Mexican states of Coahuila, Guerrero, Quintana Roo, Sinaloa, and Sonora and severely restricted in Bogotá, Colombia.

PETA Latino’s joint push with over 800 animal protection groups from around the world led Movistar Plus+—a major streaming platform in Latin America and Spain—to announce that it would no longer air bullfights on its Toros channel.

Change is coming, and TelevisaUnivision and TV Azteca are clearly unprepared for the day when bullfights are no more.

Bulls Need Your Help

Please promise never to attend or support bullfights or other events that promote cruelty to animals.

Sign the Pledge

Please also spread the word about the cruelty of bullfighting by sharing the PSA on social media.

The post ‘Too Shocking for TV’? PETA Latino’s Bullfighting PSA Is Rejected, yet Bull Torture Remains Televised appeared first on PETA.

Countless Rattlesnakes Slaughtered in Cruel Events Across the Country—Speak Up!

Update March 25, 2024: The San Patricio Restoration Society canceled the 2024 rattlesnake races and said that it has no plans to host any rattlesnake-related events in the future! Now please take action to end “rattlesnake roundups” being held across the country below.


“Rattlesnake roundups” are barbaric, misguided events that are sometimes held at carnivals, beauty pageants, and festivals. They typically involve forcing rattlesnakes out of burrows using gasoline fumes and hooks, dumping them into cramped crates or pillowcases without food or water and keeping them in there for a month or longer leading up to the events, and hauling them to an arena where tens of thousands of onlookers watch as they’re whipped against the floor, bludgeoned, decapitated, and skinned. Attendees can eat the snakes’ flesh and buy products made of their skin.

Rattlesnakes can feel pain, fear, and stress, making these mass-slaughter events unspeakably cruel. These reptiles have such a slow metabolism that they can suffer for up to an hour after decapitation. The “roundups” appear to have originated as misguided attempts to eradicate rattlesnake populations, which is wholly unnecessary and ineffective, and today it seems that the only excuse for them is a lack of compassion coupled with a desire to cling to outdated traditions.

Please politely let the event organizers and officials in the following cities know that you’re appalled by their support of this carnage. Urge them to scrap the events and leave these animals in peace.

Opp, Alabama, Rattlesnake Rodeo

E-mail Mayor Becky Bracke at beckyb@cityofopp.com

Apache, Oklahoma, Rattlesnake Festival

Call the festival organizers at 580-588-2880.

E-mail the festival organizers at apacherattlesnake@yahoo.com.

Mangum, Oklahoma, Rattlesnake Derby

Call the city at 580-782-2250.

E-mail the event organizers at zacharyd60@yahoo.com.

Call the event organizers at 580-954-7227 and 580-853-3720.

Okeene, Oklahoma, Rattlesnake Roundup

Call the event organizers at 580-822-5392.

E-mail the event organizers at snakcity@pldi.net.

Waurika, Oklahoma, Rattlesnake Hunt

Call the town at 580-228-2713.

Call the event organizers at 580-228-2838.

E-mail the event organizers at waurikarattlesnakehunt@gmail.com.

Waynoka, Oklahoma, Rattlesnake Hunt

Call the event organizers at 580-554-0768.

E-mail the event organizers at waynokarattlesnakehunt@gmail.com.

Freer, Texas, Rattlesnake Roundup

Call the town’s chamber of commerce at 361-394-6891.

E-mail the chamber of commerce at freerchamberofcommerce22@gmail.com.

Oglesby, Texas, Rattlesnake Roundup

Call the event organizers at 469-450-4973.

E-mail the event organizers at oglesbyrattlesnake@gmail.com.

Sweetwater, Texas, Rattlesnake Roundup

Call the event organizers at 352-235-3484.

Walnut Springs, Texas, Rattlesnake Roundup

E-mail the event organizers at wsbya@yahoo.com.

The post Countless Rattlesnakes Slaughtered in Cruel Events Across the Country—Speak Up! appeared first on PETA.

Countless Rattlesnakes Slaughtered in Cruel Events Across the Country—Speak Up to End Rattlesnake Roundups!

“Rattlesnake roundups” are barbaric, misguided events that are sometimes held at carnivals, beauty pageants, and festivals. They typically involve forcing rattlesnakes out of burrows using gasoline fumes and hooks, dumping them into cramped crates or pillowcases without food or water and keeping them in there for a month or longer leading up to the events, and hauling them to an arena where tens of thousands of onlookers watch as they’re whipped against the floor, bludgeoned, decapitated, and skinned. Attendees can eat the snakes’ flesh and buy products made of their skin.

Rattlesnakes can feel pain, fear, and stress, making these mass-slaughter events unspeakably cruel. These reptiles have such a slow metabolism that they can suffer for up to an hour after decapitation. The “roundups” appear to have originated as misguided attempts to eradicate rattlesnake populations, which is wholly unnecessary and ineffective, and today it seems that the only excuse for them is a lack of compassion coupled with a desire to cling to outdated traditions.

Please politely let the event organizers and officials in the following cities know that you’re appalled by their support of this carnage. Urge them to scrap the events and leave these animals in peace.

Opp, Alabama, Rattlesnake Rodeo

Mayor Bracke Contact Form

Opp Rattlesnake Rodeo Facebook

Apache, Oklahoma, Rattlesnake Festival

Call the festival organizers at 580-588-2880.

E-mail the festival organizers at apacherattlesnake@yahoo.com.

Apache Rattlesnake Festival Facebook

Mangum, Oklahoma, Rattlesnake Derby

Call the city at 580-782-2250.

E-mail the event organizers at zacharyd60@yahoo.com.

Call the event organizers at 580-954-7227 and 580-853-3720.

Okeene, Oklahoma, Rattlesnake Roundup

Call the event organizers at 580-822-5392.

E-mail the event organizers at snakcity@pldi.net.

Waurika, Oklahoma, Rattlesnake Hunt

Call the town at 580-228-2713.

Call the event organizers at 580-228-2838.

E-mail the event organizers at waurikarattlesnakehunt@gmail.com.

Waynoka, Oklahoma, Rattlesnake Hunt

Call the event organizers at 580-554-0768.

E-mail the event organizers at waynokarattlesnakehunt@gmail.com.

Freer, Texas, Rattlesnake Roundup

Call the town’s chamber of commerce at 361-394-6891.

E-mail the chamber of commerce at freerchamberofcommerce22@gmail.com.

Oglesby, Texas, Rattlesnake Roundup

Call the event organizers at 469-450-4973.

E-mail the event organizers at oglesbyrattlesnake@gmail.com.

San Patricio, Texas, Rattlesnake Races

Call the event organizers at 361-876-8768.

E-mail the event organizers at rattlesnakeraces@gmail.com.

Sweetwater, Texas, Rattlesnake Roundup

Call the event organizers at 352-235-3484.

Sweetwater Jaycees Contact Form

Walnut Springs, Texas, Rattlesnake Roundup

E-mail the event organizers at wsbya@yahoo.com.

The post Countless Rattlesnakes Slaughtered in Cruel Events Across the Country—Speak Up to End Rattlesnake Roundups! appeared first on PETA.