Jason Bateman’s Dairy Endorsement Raises Eyebrows and Harms Cows

It looks like Jason Bateman is playing a new role, starring as a deceptive cheese shill. On a recent episode of the podcast Smartless, Bateman endorsed Organic Valley, prompting PETA lawyers to send him a letter regarding the company’s false marketing claim that its products are “ethically sourced”—a claim he propagated in his ad read.

Public figures are responsible for ensuring their endorsements’ authenticity and integrity. Celebrities have a duty to their audiences to thoroughly vet the products and companies they promote, ensuring they align with ethical standards and deliver on their promises.

Cows watch as a worker takes a calf away on dairy farm© Jo-Anne McArthur / We Animals

Organic Valley’s Deception

In the dairy industry, companies like Organic Valley—whether they use “organic,” “grass-fed,” “ethically raised,” or any other such label (these labels are also common in the meat industry)—repeatedly impregnate cows to keep them lactating, only to rip newborn calves away from their mothers shortly after birth. This separation inflicts immense trauma on the mother and her calf, so it’s impossible for Organic Valley’s milk or cheese—or any dairy product—to be “ethically sourced.”

What Is Humane Washing?

Organic Valley’s marketing is an example of humane washing, a tactic companies use to appeal to consumers’ desire for ethically produced items while conveniently sidestepping the grim reality of animal agriculture. By labeling their products with deceptively positive claims, they trick consumers into thinking they’re making ethical choices when they’re actually supporting animal abuse.

Were You Duped by ‘Humane’ Dairy Claims? Let Us Know!

If you bought milk, cheese, or another dairy item advertised with “humane” logos, slogans, or images of cows on lush green pastures and believe that a company misled you about how the item was produced, we want to hear from you. You have a right to know the truth about what you buy and consume. Please contact us to share your concerns:

Were You Misled by ‘Humane’ Labels?

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Photos: Avian Flu Outbreak, Mass Chicken Killings Prompt Nationwide Vegan Push From PETA

Following news that yet another bird flu outbreak is sweeping the nation and nearly 2 million chickens have been killed by Texas-based egg seller Cal-Maine Foods Inc., PETA is hitting cities across the country with a multipronged campaign warning of the dangers of continuing to eat meat, eggs, and dairy from animals confined to filthy, severely crowded sheds or feedlots and encouraging people to take the simple and obvious step of going vegan.

PETA is talking with ad companies about placing a stark, sky-high warning near Cal-Maine’s Texas operation and in major cities across the country, reminding everyone that farms, feedlots, and slaughterhouses are breeding grounds for a host of deadly pathogens that can easily mutate and spread to humans.

PETA’s sky-high warning

PETA supporters took action in the Lone Star State yesterday by flocking to Klyde Warren Park in Dallas, where they gave away dozens of delicious vegan hard-boiled WunderEggs and dished out free vegan starter kits with tips and recipes for eating vegan.

egg giveaway uk

Credit: PETA

Hell on Wheels”—PETA’s life-size, hyper-realistic chicken transport truck covered with images of real chickens crammed into crates on their way to slaughter—is in the midst of a cross-country tour and is currently in Mississippi, near Cal-Maine’s headquarters, bombarding diners with actual recorded sounds of dying birds’ cries along with a subliminal message every 10 seconds suggesting that people go vegan. The vexatious vehicle delivers the horrors of the slaughterhouse straight to restaurant patrons who may be thinking of chowing down on fried chicken during lunch and will soon be on its way to Arkansas and Louisiana.

Credit: PETA

Hell on Wheels. Credit: PETA

“Eating meat, eggs, and dairy from deplorable operations where thousands or even millions of animals are confined amid their own waste not only is disgusting but also will unquestionably lead to another pandemic,” says PETA President Ingrid Newkirk. “PETA urges everyone to go vegan now, before it’s too late.”

PETA points out that the majority of diseases that have caused the pandemic or epidemics in recent years originated in animals before being transmitted to humans, including COVID-19, AIDS, avian flu, swine flu, SARS, MERS, Ebola, and Zika. Strains of avian flu have already spread, decimating wild bird populations around the globe.

For those looking to keep pathogens off their plates or simply avoid paying skyrocketing egg prices, PETA offers a roundup of delicious, animal-friendly, and safe vegan egg options as well as a vegan egg replacer guide for home cooks.

Last year alone, at least 58 million birds confined on farms were systematically killed to limit the spread of the virus, often using horrific methods, including ventilation shutdown (VSD), a prolonged and terrifying process in which workers shut off all airflow to the sheds in which the animals are kept, slowly suffocating them; VSD Plus, which involves adding heat or gas to the air, depriving the animals of oxygen, and raising the temperature to as high as 120 degrees, essentially baking them alive; and slowly suffocating them with a substance similar to firefighting foam.

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow the group on X, Facebook, or Instagram.

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Victory! BluePearl, VCA Stop Using Blood Bank: PETA Suspends Campaign

Below, please find a statement from PETA Senior Vice President Daphna Nachminovitch in response to BluePearl Pet Hospital and VCA Animal Hospitals’ confirmation that they are no longer purchasing blood products from The Veterinarians’ Blood Bank (TVBB) in Indiana. The decision follows a PETA undercover investigation that revealed that TVBB keeps more than 900 dogs and cats perpetually confined to barren kennels and severely crowded pens and draws their blood every three weeks—even from animals who suffered from infections and cancer:

After a hard-hitting exposé, peaceful protests, and e-mails from more than 50,000 PETA supporters, BluePearl Pet Hospital and VCA Animal Hospitals have cut ties with The Veterinarians’ Blood Bank, where emaciated and sick dogs were kept in barren surroundings for life and used as living blood bags. PETA is now suspending its campaign against these veterinary hospital chains, and we urge veterinarians everywhere to source blood only from healthy animals who live in homes with loving families, as all dogs and cats should.

Dogs used for their blood are perpetually confined to barren kennels at TVBB.

Credit: PETA

PETA’s video footage revealed that some animals being kept captive at the blood bank had pressure sores and growths from being forced to lie on hard floors without respite; that dogs were seen with wounds after being attacked by stressed kennelmates, including one who developed a deep infection of the skin and underlying tissue, causing a massive wound that still hadn’t healed seven weeks later; that cats with respiratory infections were still bled; and other atrocities. Even senior animals and those too small to be used for blood collection were warehoused indefinitely. As one worker said, they “stay here until they die.”

PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow the group on X, Facebook, or Instagram.

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PETA ‘Fashion Police’ to Crack Down on Leather in Downtown Nashville

A pair of PETA supporters dressed in fashionable police outfits will be “reporting for duty” on Tuesday to bust fashion felons on Broadway and issue “tickets” to anyone caught wearing leather. The action is part of PETA’s campaign to call attention to the suffering of more than a billion cows and other animals killed every year by the leather industry and to urge consumers to choose stylish vegan options instead of leather items.

When:    Tuesday, April 9, 12 noon

Where:    Broadway, between Rep. John Lewis Way S. and Fourth Avenue S., Nashville

PETA’s “fashion police” hit the streets to hand out fashion citations. Credit: PETA

“Wearing another animal’s sliced-off skin violates the code of common decency,” says PETA Executive Vice President Tracy Reiman. “PETA’s ‘fashion police’ will encourage people to see the suffering stitched into leather and opt for cruelty-free vegan clothing instead.”

At slaughterhouses, cows killed for leather may be skinned and dismembered while still conscious—after they’ve endured castration (for males), branding, and tail docking, all without painkillers. In addition to the horrific cruelty that the leather industry inflicts on animals, it contributes in a big way to climate change, land devastation, deforestation, water pollution, and loss of biodiversity. Sustainable vegan leather made from apples, cork, corn, grapes, mushrooms, paper, pineapples, soy, or tea mimics the properties of animal-derived leather without the cruelty or environmental devastation.

PETA—whose motto reads, in part, that “animals are not ours to wear”—points out that Every Animal Is Someone
and offers free Empathy Kits for people who need a lesson in kindness.

For more information, please visit PETA.org or follow the group on X, Facebook, or Instagram.

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