Holiday travelers headed to the Millennium Hotels and Resorts’ Times Square and M Social hotels are in for a sight: a flyposting campaign from PETA and the street artist Praxis, depicting a dog collapsed and bloodied in front of a sled. Plastered around the hotels, the artwork calls attention to the resort chain’s sponsorship of the deadly Iditarod race even after other major corporations have ended their support.
“Hotel guests will be horrified to learn that Millennium supports a race that has run more than 150 dogs to their deaths,” says PETA Executive Vice President Tracy Reiman. “PETA’s collaboration with Praxis is pushing Millennium to check out of the Iditarod’s cruelty, as so many other companies have done.”
The leading cause of death for dogs on the Iditarod trail is aspiration pneumonia—caused by inhaling their own vomit. Many more have been killed during the off-season because they weren’t fast or fit enough to make the grade. Up to half of the dogs who start the race don’t finish it, and during this year’s race, nearly 200 dogs were pulled off the trail because of exhaustion, illness, injury, or other causes, leaving the remaining ones to work even harder.
ExxonMobil, a major Iditarod sponsor, which paid the race $250,000 a year, ended its decades-long support for it this year, joining Jack Daniel’s, Coca-Cola, Wells Fargo, Alaska Airlines, and dozens of other brands.
Millennium Premier New York Times Square is located at 133 W. 44th St., the M Social New York is located at 226 W. 52nd St., and the artwork from Praxis can be found around those locations.
PETA—whose motto reads, in part, that “animals are not ours to use for entertainment”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.
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